Emily Whitmore

Emily Whitmore’s love of games started at the kitchen table, playing Yahtzee with her dad and wagering candy on who would win. That playful curiosity eventually grew into a fascination with games of chance and how they work, both for fun and strategy. She began writing guides for games of chance for small digital publications, quickly finding her voice in giving sound advice that players could actually use. Over the years, Emily’s experience expanded across slots, live casino games, and other aspects of online gambling, such as payment providers and customer support, earning her a reputation as a trusted guide. Today, she combines her editorial skills with a genuine passion for the player experience, helping UK players win and have fun.

Emily’s first “real job” in gaming was at GameFocus, where she wrote about all kinds of games of chance, from lotteries to card games, helping players understand the odds and what makes them fun. That curiosity eventually shifted online, and she started exploring casino platforms, reviewing games, and sharing tips in a way that was easy to follow. After that, she joined LuckySpin Media as a content editor, focusing on online casinos. She tested new sites, wrote guides for UK players, and led content projects, always focused on giving honest, practical advice and showing what makes a casino experience worth trying.